For over a year now we have mainly been living in a virtual world, communicating with coworkers, supporters, friends, and family from the comfort of our own homes on our laptops. With the recent rollout of vaccinations, the world is slowly and cautiously starting to open up again and understandably people are still being relatively risk-averse – so how can we bring them the undeniable benefits and opportunities that in-person events offer? Well, the answer is with hybrid events.
What is a hybrid event?
A hybrid event is one event with two experiences, combining both in-person and virtual elements, and will likely become the new norm in the events industry. The combination of both virtual and in-person elements helps attendees to engage based upon their needs and can allow you to create shared experiences. The trick is to balance the content that is delivered to both groups so that it feels like the same event for both audiences and not two different events.
What are the benefits of hybrid events?
While virtual events certainly have their benefits, in-person events will always be important. Hybrid events have grown in popularity over the past decade as they allow event organizers to achieve the best of both worlds. They allow you to reach a wider audience, increase sponsorship options, deliver more attendee value, and drive more revenue. Some of their benefits include:
- Increased Attendance and Reach:
Not everyone will be able to attend your event in person due to travel restrictions, small venue capacity, time restrictions, or budget constraints. Offering hybrid events reduces the barrier to entry, allowing more people to attend and allowing you to reach a wider audience.
- Enhanced Content and Engagement:
Live streaming sessions and speakers give you the ability to record your event and send it out afterward. This lengthens event engagement as attendees can access content long after the event is finished at a time that is convenient to them keeping your event in their mind for longer.
- Increased Sponsorship Value:
Just as you can increase your audience with a hybrid event, you can also achieve double the exposure with sponsors by getting in front of people both in-person and virtually. A digital environment can offer sponsors more value and new opportunities for brand awareness.
- Valuable Data:
With digital and virtual aspects incorporated into a hybrid event, this allows for easy event engagement tracking as each movement is automatically captured. This data can then be used to improve future events.
How to get the most out of your hybrid event?
A successful hybrid event requires the same elements and features as an in-person event. Registration needs to be seamless, and content needs to be engaging. Make sure you keep virtual attendees involved by making it interactive, short, and entertaining. By incorporating simple elements such as live polls, Q&A sessions, and silent auctions you will keep attendees engaged.
And of course, Hybrid Events can help you plan for the unknown. Incorporating virtual and hybrid events will be key to future event strategies. In-person events will always be of value, but it never hurts to have a backup plan.
Yotme has already delivered many successful hybrid events on our platform so if this is your first event or your latest and greatest Yotme is here to make your event reach further and raise more money than ever before. Remember, sign-up is free and there are no contracts and no licensing fees. So what are you waiting for? Join Yotme today!